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Spotlight Tokyo

Asahi Breweries, Ltd. (アサヒビール株式会社) has a long history. Create a new label for Asahi Beer packaging system, including the front and back label and carrying case.


I redesigned the visual system for limited edition packaging using a modern and mini- mum style. The line art represents a landmark in Tokyo. This direction is aimed for new cus- tomers, building a connection to the younger generation.


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