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Cortland Line Flyfishing

Design a new packaging system for Cortland Line, a world leader in manufacturing fly fishing and braided line products, including fishing reels, fishing lines, tackle boxes, etc.

Packaging

The art of fly fishing has been and always will be what drives me to develop a concept for this brand. The new sub-brand system features striking imagery and bold, vibrant colors designed to appeal to young enthusiasts.

Approach

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