© 2019 by Hankai 

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Cortland Line Flyfishing

Design a new packaging system for Cortland Line, a world leader in manufacturing fly fishing and braided line products, including fishing reels, fishing lines, tackle boxes, etc.

OBJECTIVE

The art of fly fishing has been and always will be what drives me to develop a concept for this brand. The new sub-brand system has a bold image combination, targeted towards entry-level young and middle-aged people with a passion to fish.

APPROACH